Logan Paul is having one of his busiest weeks in recent memory — and that's saying something for a man who has built an entire career on staying in the conversation. Between a fired-up WWE rival releasing a full music video demanding his termination, a podcast appearance where he made a case for dinosaur skulls as a serious investment vehicle, and the launch of a new protein supplement, Paul is operating on multiple fronts simultaneously. Whether you find him compelling or exhausting, one thing is undeniable: he knows how to generate attention at scale.
Joe Hendry Fires Back: The 'Can We Fire Logan Paul?' Feud Explained
On May 5, 2026, Scottish wrestler Joe Hendry dropped an official music video for "Can We Fire Logan Paul?" — filmed directly outside Raw General Manager Adam Pearce's office. The track is a sharp, crowd-baiting response to Paul's interference in Hendry's match against Austin Theory on WWE RAW, where Paul attacked Hendry from behind to protect his faction's interests.
Hendry, known for his pop-culture-savvy promos and genuine musicianship, has consistently found ways to make his feuds feel culturally relevant. The "Can We Fire Logan Paul?" concept lands harder because of its timing. The song deliberately plays into real WWE mass layoffs — on April 24, 2026, WWE released over 20 wrestlers in a single wave of cuts. Kofi Kingston, Xavier Woods, JC Mateo, and Tonga Loa followed shortly after. In that context, a song asking why Logan Paul — a celebrity crossover with no traditional wrestling background — still has his spot while long-tenured performers lose their jobs carries genuine edge.
This is the kind of worked-shoot tension that WWE has historically used to great effect: take a real-world frustration, point it at a heel character, and let the audience project their emotions. Paul, as the reigning WWE World Tag Team Champion and a core member of The Vision on RAW, is the perfect target. He's objectively talented in the ring for someone without a lifelong wrestling background, but he occupies a space that the internet will always view with skepticism — the famous outsider who got a golden ticket.
Logan Paul's $500,000 Triceratops Skull: Serious Investment or Glorified Flex?
The same week the Hendry video dropped, Paul sat down with the Iced Coffee Hour podcast and made headlines for a very different reason. He revealed he purchased a Triceratops skull for $500,000 approximately three years ago and now believes it has doubled in value to roughly $1 million.
Paul's broader argument was direct and, in its own way, coherent: he owns zero stocks, believes dinosaur fossils are "one of the best asset classes to invest in," and told the co-hosts that dinosaurs are "the most untapped, investment-wise" of all alternative assets. He went further, claiming fossils will outperform the stock market over the next 20 years.
Is he right? The fossil market is genuinely real and has seen significant appreciation. Christie's and other major auction houses have sold high-profile specimens for millions — a T. rex skeleton called "Stan" sold for $31.8 million in 2020, far exceeding pre-sale estimates. The supply is inherently finite, there is no central exchange creating artificial prices, and demand from wealthy collectors has grown steadily. Paul's framing of fossils as "untapped" is a bit of a stretch — the market has been active for decades — but his core thesis that rare, physical, non-reproducible assets can hold value through market volatility is not fringe thinking.
That said, this is also a market with serious liquidity problems. You can't liquidate a Triceratops skull in an afternoon the way you can sell a stock position. Valuation is highly subjective and condition-dependent. And there are ongoing legal debates about fossil ownership, particularly around specimens that may have been excavated from public lands. Paul's confidence may be warranted on the specific skull he bought — but presenting fossil investment as a universally sound strategy glosses over the complexity.
Prime Protein Launch and Paul's Workout Transparency
On May 6, 2026, Paul took to X to reveal the workout routine responsible for his current physique: 100 push-ups and 100 sit-ups daily, paired with a Prime Protein Shake delivering 32g of protein per serving. The timing is transparent: Prime, the beverage brand Paul co-founded with KSI, recently launched a protein supplement line, and the workout post doubles as organic product marketing.
The 100 push-ups/100 sit-ups framework will be immediately familiar to fans of Yusuke Murata's manga "One Punch Man," where the protagonist Saitama famously trains with exactly those numbers. Whether that's an intentional reference or coincidence, it's the kind of accessible, memorable routine that performs well online — simple enough for anyone to try, credible enough coming from someone visibly in shape.
Prime's expansion into protein powder is a logical product extension. The brand built its initial identity around hydration drinks, leaning heavily on the social media reach of both founders. A protein supplement targets a slightly older, more fitness-focused consumer segment and positions Prime as a complete performance nutrition brand rather than just a flavored water play. For Paul, the workout post is also a soft brand-building exercise — associating himself with discipline and physical work ethic, which plays well against the WWE storyline framing him as a pampered celebrity heel.
The One Piece Backlash: Another Week, Another Paul Controversy
Paul's week wasn't without friction on a separate front. His $550,000 manga collection drew sharp criticism from the One Piece community, with many fans arguing that treating beloved manga volumes as financial assets reduces cultural artifacts to trophies for the wealthy. It's a recurring tension in collector culture: the line between genuine fandom and status signaling through rare items.
Paul's response to the backlash, characteristically, was to double down. He's not particularly interested in winning over people who have already decided to dislike him — and his audience has largely come to terms with that approach. The controversy generated significant engagement, which in the attention economy is its own form of success, regardless of the valence.
Aokigahara: What Paul Said on McMahon's Podcast
Amid the lighter news cycle, Paul also appeared on Stephanie McMahon's "What's Your Story" podcast and addressed the 2018 Aokigahara forest incident — the moment that came closest to ending his career. In that video, Paul filmed and posted footage from Japan's Aokigahara forest that included a suicide victim, triggering a massive public backlash, advertiser withdrawals, and a YouTube suspension.
Paul told McMahon the fallout was "righteous" and that he deserved it. It's notable language. Not "I understand why people were upset" or "I made a mistake" — both of which are the more common, distancing framings. "Righteous" implies the punishment was just, not merely proportionate. Whether that represents genuine growth or a carefully calibrated statement for a sympathetic podcast audience is something only Paul knows. But the fact that he's revisiting it on his own terms, years later, in a context he controls, is itself worth noting.
What All of This Actually Tells Us About Logan Paul in 2026
The through-line connecting every story from this week is Paul's extraordinary ability to operate simultaneously across multiple cultural registers. In the same seven-day period, he's a WWE heel generating genuine crowd heat, a financial commentator making heterodox investment arguments on a podcast, a fitness influencer promoting a supplement launch, and a figure of moral complexity revisiting past failures.
Most public figures are legible in one lane. Paul is deliberately, almost methodically illegible. You can't write him off as just a wrestler, just a businessman, just a controversialist, or just an influencer. That illegibility is the strategy. Each audience segment that dismisses him in one context encounters him in another where he's done the work to be taken seriously.
The Hendry feud is a good example of how this plays out in practice. Hendry's video is genuinely good — musically competent, culturally aware, emotionally grounded in a real workforce grievance. But it only works as well as it does because Paul is a credible foil. A celebrity with no ring presence couldn't be a satisfying target. Paul has put in enough time to be legitimately criticized as a wrestler, which paradoxically means he's arrived.
Paul's thesis that fossils will outperform the stock market over 20 years may sound absurd — but he said something similar about energy drinks in 2022, and Prime reportedly crossed $1 billion in revenue in its first year.
Frequently Asked Questions
Why is Joe Hendry calling for Logan Paul to be fired?
Hendry's "Can We Fire Logan Paul?" campaign is a WWE storyline response to Paul attacking him from behind during a match against Austin Theory. The angle gains additional resonance because it debuted amid real WWE roster cuts — over 20 wrestlers were released on April 24, 2026, with more cuts following shortly after. Hendry's video, filmed outside GM Adam Pearce's office, uses that real-world context to make the fictional grievance feel more grounded.
Is Logan Paul's Triceratops skull a real investment or a stunt?
It's both. Paul paid $500,000 for the skull roughly three years ago and claims it has appreciated to around $1 million. The fossil auction market is legitimate and has produced documented high returns on rare specimens. However, the market has significant liquidity challenges, and valuation is highly subjective. Paul's broader claim that fossils will beat the stock market over 20 years is speculative — interesting, but not backed by long-run data the way equity returns are.
What is Prime Protein and how does it differ from Prime's other products?
Prime Protein is the latest product extension from the Prime brand Paul co-founded with KSI. While Prime's initial lineup focused on hydration drinks, Prime Protein is a protein supplement delivering 32g of protein per serving. Paul has been promoting it alongside his publicly revealed workout routine of 100 push-ups and 100 sit-ups daily. The Prime Protein Shake targets fitness consumers and represents Prime's move into the broader performance nutrition space.
What did Logan Paul say about the Aokigahara forest incident?
Appearing on Stephanie McMahon's "What's Your Story" podcast, Paul described the backlash from his 2018 video filmed in Japan's Aokigahara forest as "righteous" — saying he deserved the consequences. The incident, in which Paul posted footage including a suicide victim, led to major platform penalties and an advertiser exodus. His characterization of the response as righteous rather than excessive is a more direct form of accountability than he has sometimes shown in the past.
Is Logan Paul still the WWE World Tag Team Champion?
Yes. As of this writing, Logan Paul holds the WWE World Tag Team Championship and is an active member of The Vision faction on WWE RAW. His feud with Joe Hendry is the current primary storyline drawing heat on his character.
Conclusion
Logan Paul in May 2026 is a more sophisticated version of the character he's been building for nearly a decade. The provocations are still there — the $550,000 manga collection, the heterodox investment takes — but they coexist with genuine athletic credibility in WWE, a growing business portfolio, and occasional moments of real accountability about his past. Hendry's "Can We Fire Logan Paul?" video is excellent television precisely because it requires Paul to be worth targeting. The fact that he is says something about how far he's come from the content creator who nearly ended his career with a single upload.
Whether you're watching for the wrestling, the business moves, or simply the spectacle of watching someone operate at full throttle across every available medium simultaneously, Paul is going to keep showing up. The dinosaur skull is probably a good investment. The protein might be worth trying. And Hendry deserves a title shot.
