Jena Sims Masters Photoshoot & SI Swim 2026 Debut

With the 2026 Masters Tournament set to tee off on Thursday, April 10, all eyes are on Augusta National — and this year, golf fans have one more reason to tune in beyond the leaderboard. Jena Sims, the wife of five-time major champion Brooks Koepka, is making headlines this week with a stunning Masters-themed photoshoot and her debut in the Sports Illustrated Swimsuit Issue 2026. As one of golf's most recognizable and glamorous figures in the gallery, Sims has built her own platform well beyond her husband's legacy — and this week, that platform is front and center.

Jena Sims Steals the Spotlight With Masters-Themed Photoshoot

On April 7, 2026 — just days before the Masters began — Jena Sims posted a carefully curated photoshoot to her Instagram that immediately went viral. Dressed in a green shirt and white skirt, Sims posed at a payphone at Augusta National Golf Club, capturing the iconic Masters aesthetic with effortless style. The post was captioned "Major season is calling," a playful nod to the week's significance.

The images quickly attracted widespread attention from golf fans and celebrity followers alike, as Sims blended the refined tradition of Augusta with her signature model flair. According to Total Pro Sports, the photos had everyone talking ahead of the tournament, proving Sims is a Masters week storyline all her own.

It's not the first time she's turned heads at a major. As a fixture in the galleries during her husband's championship runs, Sims has become one of the most recognized — and photographed — partners in professional golf.

Who Is Jena Sims? A Quick Profile

Jena Sims, 37, is a model, actress, and philanthropist who has steadily built a public profile independent of her husband's golfing fame. She and Brooks Koepka married in 2022, and the couple shares one son, Crew. Koepka, widely regarded as one of the best major players of his generation, has five major titles to his name — and Sims has been by his side for many of those landmark moments.

While she's long been recognized as a prominent figure in golf's social scene, Sims has expanded her career into modeling with serious intent. In 2024, she made her Sports Illustrated Swimsuit debut after being named a co-winner of the SI Swim Search — a major accomplishment that opened the door to a full feature in the magazine. The recognition didn't stop there: Sims was also named SI Swim's Rookie of the Year, cementing her as one of the issue's standout newcomers.

Jena Sims in the 2026 Sports Illustrated Swimsuit Issue

April 2026 has been a landmark month for Sims on multiple fronts. Just as Masters week arrived, she was officially unveiled as one of the featured models in the Sports Illustrated Swimsuit Issue 2026 — her second appearance in the iconic publication after her 2024 debut.

For this year's issue, Sims appears in striking photos captured by photographer Katherine Goguen, wearing a yellow crochet bikini that has already generated significant buzz online. As reported by Sporting News, the photos were an immediate hit, with fans and followers praising both the imagery and Sims's confidence in front of the camera.

If you want to get your hands on this year's issue, the Sports Illustrated Swimsuit Issue 2026 is available now. And if you're looking to channel Sims's beach-ready aesthetic, a yellow crochet bikini is a top summer swimwear trend this season.

Her appearance in the 2026 issue follows a whirlwind stretch of modeling milestones. In spring 2025, Sims walked in the Miami Swim Week Fashion Show alongside a star-studded lineup that included gymnast Jordan Chiles, LSU icon Livvy Dunne, model Camille Kostek, and sports personality Nicole Williams English. The runway appearance helped establish Sims as a serious presence in the swimwear and fashion world, not just a celebrity spouse.

As Yahoo Entertainment noted, Sims has been embraced by the SI Swim brand as a genuine model talent — a distinction that separates her from other athlete-adjacent figures who have made one-off magazine appearances.

Brooks Koepka's Return to the PGA Tour and the 2026 Masters

Behind every great Masters storyline is the golfer at its center — and Brooks Koepka's 2026 chapter comes with its own compelling narrative. In January 2026, Koepka officially returned to the PGA Tour via the Farmers Insurance Open, ending his tenure with LIV Golf. His stated reason for the move was personal: a desire to be closer to family, particularly meaningful given the couple's young son, Crew.

The return to Augusta National carries significant weight for Koepka. He finished second at the 2023 Masters, mounting one of the most memorable final-round charges in recent memory. However, his results since have been more modest — he tied for 45th in 2024 and missed the cut entirely in 2025. With his PGA Tour return now official and a full season of momentum behind him, the 2026 Masters represents a major opportunity for Koepka to remind the world why he's one of the best big-game players of his era.

At the 2026 Masters, Koepka is slated to tee off at 1:20 p.m. ET, playing alongside Justin Rose and Jordan Spieth — a pairing that should draw significant gallery crowds and television attention. As detailed by Yahoo Entertainment, the Koepka family's presence at Augusta this week is one of the most-watched storylines of the entire tournament.

How Jena Sims Has Built Her Own Brand

What makes Jena Sims's story genuinely interesting in 2026 is the way she has carved out an identity that stands on its own merits. While she is undeniably tied to one of golf's biggest names, her recent accomplishments in the modeling world reflect real effort and professional momentum.

Her path to SI Swim is instructive. Rather than simply being handed a magazine spread, Sims competed in and won the SI Swim Search — a competitive process that evaluates candidates on charisma, presence, and modeling ability. Winning that search, earning Rookie of the Year honors, and now returning for a second SI Swim feature are milestones that stand independently of her husband's career.

For those inspired by her style, here are some products that reflect her aesthetic:

• Green polo shirt for women — channel her Masters-ready look
• White golf skirt — her Augusta photoshoot staple
• Crochet bikini cover up — trending swimwear style she's helped popularize

Beyond modeling, Sims has been involved in philanthropic work and has used her platform to engage with fans authentically on social media — a combination that has helped her amass a loyal following well beyond the golf world.

FAQ: Jena Sims at the 2026 Masters

Who is Jena Sims married to?

Jena Sims is married to professional golfer Brooks Koepka, a five-time major winner. The couple married in 2022 and have one son together named Crew.

Why is Jena Sims trending this week?

Sims is trending because she posted a Masters-themed photoshoot on Instagram on April 7, 2026, just ahead of the Masters Tournament. She also debuted in the Sports Illustrated Swimsuit Issue 2026 in April 2026, generating significant media buzz simultaneously.

Has Jena Sims been in Sports Illustrated Swimsuit before?

Yes. Sims made her Sports Illustrated Swimsuit debut in 2024 after being named a co-winner of the SI Swim Search competition. She was also named SI Swim's Rookie of the Year. The 2026 issue marks her second appearance in the publication.

When does Brooks Koepka tee off at the 2026 Masters?

Brooks Koepka is scheduled to tee off at 1:20 p.m. ET at the 2026 Masters, playing alongside Justin Rose and Jordan Spieth.

Why did Brooks Koepka leave LIV Golf?

Koepka officially returned to the PGA Tour in January 2026 at the Farmers Insurance Open. He cited a desire to be closer to family as his primary reason for leaving LIV Golf and returning to the main tour.

Conclusion: A Masters Week to Remember for the Koepka Family

The 2026 Masters is shaping up to be a defining week for the Koepka household on multiple fronts. Brooks returns to Augusta with something to prove after two underwhelming performances, while Jena arrives not just as a supportive spouse but as a bonafide media presence in her own right — fresh off a viral photoshoot and a feature in one of sports media's most iconic publications.

Whether it's the green shirt at the payphone or the yellow crochet bikini in the Sports Illustrated Swimsuit Issue 2026, Jena Sims has made it clear: Major season is indeed calling — and she's answering in style. Follow all the action beginning Thursday, April 10, and keep an eye on the galleries at Augusta, where Sims is sure to be one of the most-photographed figures of the week.