GMA Deals & Steals: Winter Skin & Hair Care Up to 50% Off

If you've been on the hunt for premium skin and hair care products without the premium price tag, GMA Deals & Steals is one of the best-kept secrets in beauty shopping. Curated by the legendary deal-finder Tory Johnson, these exclusive segments on Good Morning America bring deeply discounted products directly to viewers — often slashing prices by up to 50% off retail. The February 23, 2026 segment spotlighted winter skin and hair care essentials from coveted brands like Le Prunier and Dr. Brandt Skincare, with prices starting as low as $10. Whether you're battling dry winter skin, brittle hair, or just looking to upgrade your self-care routine on a budget, this roundup breaks down what's worth your money and why.

What Is GMA Deals & Steals?

GMA Deals & Steals is an exclusive shopping segment on ABC's Good Morning America, produced in partnership with lifestyle and deals expert Tory Johnson. Each segment features a curated collection of products — typically from independent or emerging brands — offered at significant markdowns exclusively through GMADeals.com. The deals are available while supplies last, and no back orders or rain checks are offered unless specified by individual vendors. Shipping rates apply to the continental U.S. only, and both ABC and Tory Johnson earn a commission on sales made through the program's links.

The winter 2026 skin and hair care segment is particularly timely — cold months wreak havoc on skin and scalp, making high-quality moisturizers, serums, and treatments more essential than ever. Here's a deep-dive comparison of the top product types featured and available through this GMA event.

1. Le Prunier Plum Beauty Oil

Key Features

• Cold-pressed California plum kernel oil rich in antioxidants
• Lightweight, non-greasy formula suitable for face, body, and hair
• Free from parabens, sulfates, and synthetic fragrances
• Multi-use application — works as a serum, primer, and hair treatment

Pros

• Deeply nourishing without clogging pores
• Versatile enough to replace multiple products in your routine
• Sustainably sourced and family-owned brand with a compelling story
• Exceptional antioxidant profile helps combat winter skin dullness

Cons

• Retail price point can be high without the GMA discount
• Those with nut sensitivities should check with a dermatologist before use
• May require 2–3 weeks of consistent use to see transformative results

Price Range: Starting around $10–$30 with GMA Deals & Steals discount (up to 50% off retail)

2. Dr. Brandt Skincare Pores No More Cleanser

Key Features

• Dermatologist-developed formula targeting enlarged pores and winter congestion
• Combines salicylic acid with soothing botanical extracts
• Gentle enough for daily use on sensitive and combination skin types
• Removes impurities without stripping the skin's natural moisture barrier

Pros

• Clinical-grade ingredients at a consumer-friendly price through GMA deals
• Works well as part of a layered winter skincare routine
• Dr. Brandt's medical background lends credibility to product claims
• Fragrance-free options available for sensitive skin users

Cons

• Salicylic acid can cause dryness if overused — start with every other day
• Not ideal for very dry or eczema-prone skin without an accompanying moisturizer
• Limited availability during GMA sale windows means selling out is common

Price Range: Approximately $15–$35 during GMA Deals & Steals events

3. Hydrating Winter Face Serums (Featured Brands)

Key Features

• Hyaluronic acid-based formulas designed for extreme winter hydration
• Often paired with peptides, vitamin C, or niacinamide for enhanced results
• Lightweight layering serums that work under heavier moisturizers
• Suitable for most skin tones and types

Pros

• Serums offer concentrated active ingredients in small, efficient doses
• Fast-absorbing formulas that don't interfere with makeup application
• GMA's curated selection focuses on efficacy-tested, brand-vetted options
• Excellent value when purchased at 50% off through GMADeals.com

Cons

• Vitamin C serums can oxidize quickly — check expiration and storage tips
• Results vary depending on baseline skin type and environmental factors
• Some users may experience mild tingling with actives like AHAs or retinol

Price Range: Starting at $10 with GMA discount pricing

4. Scalp and Hair Moisture Treatments

Key Features

• Deep conditioning masks and oils targeting winter scalp dryness and flakiness
• Formulated with ingredients like argan oil, keratin, or shea butter
• Products span leave-in treatments, overnight masks, and rinse-out conditioners
• Addresses both hair shaft damage from indoor heating and scalp inflammation

Pros

• Winter hair care is often overlooked — these products fill a real gap
• Many formulas are safe for color-treated or chemically processed hair
• Leave-in options offer all-day protection against dry indoor air
• Excellent entry-level price points make experimenting low-risk

Cons

• Heavy butters or oils can weigh down fine hair — choose wisely by hair type
• Overnight masks require extra laundry care (pillowcase protection recommended)
• Not all brands disclose full ingredient lists upfront — check GMADeals.com for details

Price Range: $10–$40 depending on brand and product type

5. Dr. Brandt Do Not Age Moisturizer

Key Features

• Anti-aging formula featuring peptides, retinol alternatives, and hyaluronic acid
• Clinically tested for measurable improvements in fine lines within 4 weeks
• Rich, creamy texture ideal for combating winter skin dehydration
• SPF-free formula intended for evening or layered daytime use

Pros

• Combines anti-aging and deep hydration in a single product
• Dr. Brandt's dermatologist-founded brand has a strong clinical reputation
• GMA discount makes this luxury moisturizer accessible to a broader audience
• Works synergistically with Dr. Brandt serums for a full routine

Cons

• Richer texture may feel heavy for oily or acne-prone skin types in summer (winter ideal)
• Retinol-adjacent ingredients require gradual introduction to avoid irritation
• Higher retail price makes it most compelling only at the GMA discount level

Price Range: Approximately $25–$50 during GMA sale events

6. Le Prunier Plum Lip Treatment

Key Features

• Concentrated plum oil balm targeting chapped, dry winter lips
• Sheer, non-sticky formula with natural color payoff
• Doubles as a cuticle treatment for multi-purpose use
• Clean beauty formulation — free from mineral oil and synthetic waxes

Pros

• One of the most affordable entry points into the Le Prunier lineup
• Fast-acting — many users report softness within hours of first use
• Travel-friendly size and packaging
• Great as a gift item at the GMA discounted price

Cons

• Minimalist sheen may not satisfy those who prefer bold lip products
• Very small product volume — heavy users may go through it quickly

Price Range: Starting at $10 with GMA discount

7. Wellness Skin Supplements and Ingestible Beauty

Key Features

• Collagen powders, biotin gummies, or skin-focused vitamin blends
• Designed to support skin elasticity, hair growth, and nail strength from within
• Often gluten-free and third-party tested formulas
• Frequently featured in GMA's must-have wellness segments alongside topicals

Pros

• Inside-out approach complements topical skin and hair care for best results
• Easy to incorporate into daily routines (add to coffee, smoothies, or take as capsules)
• GMA's wellness segment spotlight ensures a quality baseline for featured brands

Cons

• Supplements are not FDA-evaluated for specific disease claims — results vary
• Benefits may take 60–90 days to become visible
• Those with dietary restrictions or on medications should consult a physician first

Price Range: $12–$40 through GMADeals.com

Comparison Summary

Here's a quick side-by-side look at how the top GMA Deals & Steals products stack up for winter beauty needs:

• Best for Skin Glow: Le Prunier Plum Beauty Oil — antioxidant-rich and multi-use
• Best for Pore Care: Dr. Brandt Pores No More Cleanser — clinical-grade and daily-use safe
• Best Anti-Aging Pick: Dr. Brandt Do Not Age Moisturizer — peptides plus deep hydration
• Best for Dry Lips: Le Prunier Plum Lip Treatment — fast results at the lowest price point
• Best Hair Fix: Scalp and Hair Moisture Treatments — essential for winter scalp health
• Best Overall Value: Hydrating Face Serums — concentrated actives at starting-at-$10 pricing
• Best Long-Game Investment: Wellness Supplements — complements topical care for lasting results

Bottom line: For shoppers prioritizing immediate skin repair and visible results, Le Prunier and Dr. Brandt products offer the strongest clinical credibility. For budget-first shoppers, the entry-level serum and lip treatment options at $10 starting prices are the safest bets. See the full lineup at GMADeals.com.

Buying Guide: How to Get the Most from GMA Deals & Steals

• Act fast: GMA Deals & Steals inventory sells out quickly. Deals are available while supplies last with no back orders unless specifically noted by individual vendors.
• Shop by skin type first: Before grabbing any deal, confirm the product is suited to your skin type — oily, dry, combination, or sensitive. The GMADeals.com product pages typically include this information.
• Check U.S. shipping restrictions: Shipping rates and availability apply to the continental U.S. only. International shoppers should verify before purchasing.
• Layer products strategically: For winter care, apply thinnest-to-thickest — serum first, then moisturizer, then oils or balms to seal everything in.
• Contact support when needed: For order issues, reach out to [email protected] — the dedicated support team handles inquiries for all featured brands.
• Know the commission disclosure: ABC and Tory Johnson receive a commission on purchases made through GMA Deals & Steals links. This is standard practice and does not affect the quality vetting of featured products.
• Follow GMA for new drops: New deals segments air regularly. Keep an eye on GMA wellness and lifestyle coverage to catch upcoming segments before inventory depletes.

Frequently Asked Questions

How do I access GMA Deals & Steals discounts?

All GMA Deals & Steals offers are available exclusively through GMADeals.com. Deals go live around the time of the broadcast segment and remain active while supplies last. You don't need a special code — the discount is applied automatically on the product page.

Are GMA Deals & Steals products authentic and high quality?

Yes. Tory Johnson personally curates each segment, working directly with brands to negotiate exclusive pricing. Products come from legitimate brands — the February 2026 segment, for example, featured established names like Le Prunier and Dr. Brandt Skincare, both of which have strong reputations in the prestige beauty market. As with any online purchase, verify the product page details and check customer reviews when available.

What happens if my order has a problem?

Customer support for GMA Deals & Steals purchases is handled through [email protected]. Note that the program does not offer back orders or rain checks unless a specific vendor has made an exception. If a product sells out before you can order, you'll need to watch for future segments featuring the same brand.

Can GMA Deals & Steals products ship internationally?

No — shipping rates and availability through GMA Deals & Steals are valid only for addresses within the continental United States. Alaska, Hawaii, Puerto Rico, and international destinations are typically not covered under the promotional shipping terms. Check individual product listings for any exceptions.